Natural Commerce Week and Repping Georgia on The Hill — The Dust

Natural Commerce Week and Repping Georgia on The Hill — The Dust

Have been there subjects lined within the convention you can convey again residence to your work at Georgia Organics?  

Lydia (on client advertising and marketing and certification enforcement for integrity):  

I used to be in a position to attract comparisons with what individuals have been speaking about to our personal work as a result of these large firms have the identical considerations as small, licensed natural farmers have about client schooling and advertising and marketing right here in Georgia. For them, there was extra emphasis on the product aspect whereas for Georgia Organics, we’re extra targeted on find out how to assist farmers educate their shoppers on the farmers’ market. There was this related thread of debate, just like the inundation of consumer-facing labels and the type of confusion that exists (out there). Organics is one in all only some labels that has third-party enforcement and is legally outlined by US regulation.  

One other factor that may and does have an effect on natural farmers in Georgia is a brand new USDA natural regulation, the Strengthening Natural Enforcement rule, known as SOE. This was the primary main change and replace to natural rules because the Natural Meals Productions Act in 1990. This SOE rule creates stricter rules for farmers importing substances or merchandise, and there’s much more checkpoints for fraud than there have been beforehand. The professionals of this rule embrace strengthening the integrity of the natural label since there shall be fewer merchandise which can be non-certified coming in and being labeled fraudulently as natural. The rule started to be enforced in March 2024 and inside two months, 20 non-compliances have been filed to certifiers. Loads of motion and motion has already occurred with this enforcement, and it will increase the understanding of provide chain nuances as a result of now firms have the regulatory excuse backed by the USDA to research the place suppliers and distributors are getting their merchandise and substances.  

One of many panelists on the convention famous that natural certifiers inside completely different US areas have been already in dialog with one another due to TOPP and the inherent nature of partnership in that program. As a result of these certifiers are already working with one another, they’re higher capable of successfully implement the SOE rule. The timing on that is fortuitous since TOPP is occurring along with the beginning of this rule’s enforcement.  

A consequence of the SOE rule is that this elevated regulation will fall tougher on smaller farms. One resolution to this foreseeable downside is to have inspectors and certification specialists undergo retraining to know find out how to implement this rule by way of a risk-based strategy that’s acceptable for the farm operation. A risk-based strategy would imply {that a} farm that strikes $20,000 a 12 months in natural product is assessed with a proportionate quantity of threat and subsequently scrutiny versus a farm that strikes $2 million value of natural product in a 12 months. I’ve been listening to this dialog with farmers in Georgia and there’s a big concern that too many small-scale farmers are being put below the microscope for fraud, when it’s the bigger multinational companies that ought to be put below extra scrutiny. 


Lauren (on market alternatives particularly for bigger natural farmers):  

The grain, oil seeds, and pulses breakout session was tremendous fascinating. The three presenters talked about corn, sunflower seeds (for sunflower oil), and peas, as in pea protein. The dialog addressed  nationwide and worldwide commerce points, however I may 100% tie it again to a few of our bigger natural farmers doing work right here in Georgia, particularly within the Southeastern a part of the state.  

First, I realized that almost all natural sunflower seed oil comes from Ukraine. Because the battle goes on, there’s a continued pressure on the US market.  

I additionally realized that natural corn provides within the US are fairly secure. The truth is, the US could also be self-reliant on natural corn within the close to future, whereas the pea protein market is being flooded by China who’s shopping for uncertified product from South America after which certifying it in China earlier than delivery it into the US. This ties into the USDA’s integrity course of on imports and exports and a necessity for additional funding going in the direction of enforcement.  

This ties into prospects for the way forward for bigger scale natural farming in Georgia as a result of in the end, the bigger an natural farm will get, the extra they’ll have to succeed in markets the place nationwide and worldwide competitors is happening.  

Proper now, and since its formation in 2019, the farmer-owned cooperative, Georgia Natural Peanut Affiliation (GOPA), has continued to develop crop rotations that serve their bigger format farmers, putting a stability between sustaining ideas outlined and needed for natural certification and the required effectivity and tradition of bigger scale row cropping in Georgia. One problem has been to establish a variety of further crops to develop inside their rotation whereas they’re not rising natural peanuts. I don’t know… what if Georgia peanut farmers grew natural sunflower seeds as a seed supply for natural oil whereas they weren’t rising peanuts?  

The opposite query that got here to thoughts was is there a option to arrange ourselves in order that Georgia farmers develop natural peas as a part of feed for natural livestock? What if we’re capable of deal with the licensed natural animal feed situation in Georgia (the one the place anybody who desires licensed natural animal feed has to import it throughout state strains) by working with an organization that makes animal feed with inputs coming straight from inside Georgia? May pea protein be the reply? It’s one thing that whereas sitting there, listening to the audio system, I thought of. 

Michael (on avian flu and meals security and market traits): 

I discovered the conversations on natural analysis and meals security to be significantly fascinating and related for Georgia farmers, and never simply natural farmers. Extremely pathogenic avian influenza is a big deal, and I do know it’s the greatest worry for tons of of poultry farmers in Georgia, and an enormous concern for our associates on the Georgia Division of Agriculture. It’s terrifying to consider what would occur to farmers and the state financial system if that virus ever touched down in Georgia (knock on wooden). Listening to how different states and what different poultry operations handled wasn’t essentially encouraging, however I do consider it’s higher to be forewarned and forearmed when going through one thing so probably devastating.  

The opposite matter that I’ve introduced again for Georgia Organics workers, board, and farmers, is that client patterns present that natural consumption and buying just isn’t slowing down any time quickly. The proof and market information present that client consumption of natural produce, crops, and merchandise proceeds to develop, and the USDA’s Licensed Natural seal is probably the most trusted label of all within the client meals merchandise area. That’s essential intel for all growers, whether or not they’re already licensed natural, or excited about natural certification.